Start your ice cream trailer right away
Summer is just around the corner. The sun returns, temperatures rise, and the demand for ice cream grows fast. The perfect moment to turn this craving into an opportunity. But how do you start an ice cream business, and what do you really need to succeed? In this blog, you’ll discover everything you need to know to launch a successful ice cream concept with confidence.
The history of ice cream
The history of ice cream goes back to the time of the Romans. This is when people first spoke of a sorbet, and ice cream was first served with snow, mixed with honey, rose water, and fruit. The Sicilian poulterer Ruggeri put ice cream on the map. He won a famous competition held by Catherine de’ Medici (at the time the queen of France) with a creation of “a frozen sweet treat.” He became famous instantly, and all the great royal courts wanted him to visit and prepare this dish. Will you become the new Ruggeri by starting your own ice cream cart?
Turning ice cream into money
A mobile ice cream truck offers flexibility throughout the year, but customer demand will vary by season. It is important to decide when you plan to start operating and during which periods you will actively use the trailer. Make a clear distinction between low season, pre- and post-season, and peak season to create realistic expectations. A common guideline is an average sale of 1.5 scoops of ice cream per customer. Using this assumption, you can calculate your weekly, monthly, and annual turnover. This approach provides a clear and practical estimate of your expected yearly revenue.
Required permits
Operating an ice cream truck usually requires several permits and approvals. These may include food safety and hygiene certifications, a food handling or HACCP plan, and permission to operate at specific locations or events. Depending on your concept and offerings, additional licenses may also be required. Regulations can vary by region, so it is important to check local requirements in advance. Professional guidance can help ensure you meet all legal and operational standards.
Starting your ice cream trailer step by step Our financing options
Requirements for starting an ice cream truck
A successful mobile ice cream trailer requires the right equipment and a well-designed setup. Essential interior elements include workbenches, storage compartments, proper lighting, a serving shelf, a display case for scooped ice cream, a freezer, a refrigerator, multiple ice cream tubs, and a rinsing sink for scoops. Having these components in place ensures smooth and efficient daily operation.
The exterior of the ice cream trailer is just as important as the interior. Custom branding, such as a wrap with your logo or a finish in your company colors, helps attract attention and strengthens your identity. Both the interior and exterior can be fully customized to match your concept. Our experts are happy to support you in creating an ice cream truck that fits your vision.
Advantages of starting an ice cream trailer
An ice cream trailer lets you adapt to seasonal demand and take your product directly to your customers.
Thanks to its mobility, you can choose the best locations and reach new audiences with ease.
- Ice cream appeals to a wide range of customers
- Sell in different locations thanks to the trailer’s mobility
- Meet demand on hot summer days and during busy peak moments
- A simple way to expand your hospitality business and increase revenue
- Fully customizable to match your concept and needs
What to consider before you get started
4 key points to avoid big mistakes
1. Stay organized from the start
You need to start at the beginning and make sure to create a business plan. This may sound obvious, but it is often forgotten. A business plan removes a lot of uncertainty and gives you a clear overview of your business skills, goals, your position in the market, and the feasibility of your idea.
2. Take a good look at costs and profits
When running a mobile ice cream cart, you need to consider different costs. Think of the cost of a location permit, fuel, equipment, cones, the cost per scoop of ice cream, the cost of the mobile ice cream cart itself, and staff costs (if needed).
3. Attractive sales spots
Because your ice cream cart is mobile, you can stand almost anywhere and even choose to travel across the country with your new cart. It was already mentioned in point 1, but keep in mind the various costs that come with a mobile ice cream cart. So first look for busy spots in the area! Also, check whether you need a permit for that location.
4. Offer a varied selection
As a mobile ice cream business, it is essential to offer different flavors to meet the tastes of your customers. It is unpleasant for a customer not to find a flavor they like. So make sure you have the standard flavors, but also choose a few surprising ones. This way, customers are always satisfied, and you also stand out from the competition!
Why Multiwagon?
At Multiwagon, we believe you are not just selling a product, but an experience. That’s why flexibility and custom solutions are at the heart of everything we do. We work with carefully selected partners to deliver high-quality, tailor-made solutions that meet your specific needs. With years of experience, our experts support you at every step — from practical advice to extensive customization options, including a wide range of colors and features. We also offer flexible financing options, such as Financial Lease, to make your investment more accessible.
Have questions or ideas? We’re happy to explore the possibilities with you.
Step inside our Experience Center
Step inside our showroom and explore our trailers and concepts up close. See the different models, check out the layouts, and experience the quality and versatility firsthand. Want a guided tour or to speak with one of our experts while you explore? Book your visit and discover your perfect trailer in person!
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Online consultation
Experience our trailers and concepts firsthand, without leaving your home! During a live online session, one of our experts will show you the models in real time using a smartphone or tablet. You can see inside each trailer, explore the layouts, and get a close-up look at the quality and features as if you were there in person. Get personalized advice and answers to all your questions — all from the comfort of your own home!
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