Just a drunk idea? Hardly
Summer in Croatia, 2019: During a summer vacation in Croatia, Charles and a friend were responsible for mixing the evening cocktails for the entire group. The drinks didn’t just get everyone onto the dance floor, they also sparked a groundbreaking idea: turning their talent into a business.
From idea to company formation
Out of those sociable evenings, the idea of a joint cocktail truck was suddenly born. The thought of turning cocktail mixing into an everyday job felt right and exciting for Charles and his friend. After the initial euphoria, however, they quickly realized that starting a cocktail truck was a bigger challenge than they had first imagined. Even during their summer vacation, they played with the idea of converting an old horse trailer into a mobile cocktail bar. But when they looked at their first used horse trailer, they realized that this approach simply wouldn’t make sense for them.
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The solution had to be professional
Instead of a self-built conversion of a horse trailer, the two founders opted for a customized cocktail trailer from Multiwagon. This decision not only saved them a great deal of time that would otherwise have been spent on modifications, but also allowed them to have their cocktail trailer fully wrapped according to their personal taste. Multiwagon supported the two founders personally throughout the entire design process and helped them make the right decisions for both the interior and exterior. Even after purchasing the trailer, Multiwagon continued to support the founders with advice and hands-on assistance.
A clear recommendation from Sour Truck
“If you’re looking to start a food or beverage concept, we can definitely recommend Multiwagon. They take a lot of worries off your plate by thinking along with you and helping you find the trailer that best fits your idea. Whether you’re planning a food or a beverage concept, Multiwagon provides practical support in turning your plans into reality. No tedious research into technical feasibility, no makeshift solutions—instead, a professional and aesthetically pleasing presence right from the start!”
The first step is the most important
Wenn wir auf die Story von Sour Truck blicken, sind wir stolz auf das, was die beiden Gründer aufgebaut haben und auf den schicken Cocktailtrailer, den wir für das Unternehmen gebaut haben. Die Geschichte von Charles und seinem Freund ist ein Vorzeigebeispiel dafür, dass der erste Schritt der wichtigste ist. Auch aus einer scheinbar verrückten Idee kann ein erfolgreiches und starkes Unternehmen erwachsen. Bei Multiwagon ist es Teil unserer Mission, Menschen zu helfen, den Traum ihres eigenen Unternehmens zu ermöglichen.
Sour Truck Cocktails
